Facebook’s where people spend their time on mobile, and now it’s
working on several new features to give shopping sites a cut of the attention.
The most eye-catching is a test of a Shopping feed that aggregates posts and
photos about products on sale from different retailers. It’s also beefing up
the fast-loading “immersive ads” it started testing last month by letting
merchants host whole product catalogs on the pages that load inside Facebook
instead of kicking users to a mobile browser.
This is all part of Facebook’s goal to consume the shopping
experience. Today’s corporate blog post also mentioned its in-feed Buy button,
carousel product ads, and new Shopping sections of mobile Pages that’s designed
to be an alternative or supplement to retailers needing their own mobile
commerce apps or sites.
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